社情说 | 独立品牌专属增长黑客，他是最高效的电商管家 Meet Li Bo from HeyShop

这周的社情说，我采访了嘿店的联合创始人兼首席执行官李博。他是个颇为直爽的人，回答问题简明扼要。通常社情说采访都得用上一小时，但这次25分钟就大功告成——他效率之高，让人印象深刻。

I interviewed Li Bo, CEO and Co-founder of HeyShop for this week’s Meet a Hubber feature. He’s a pretty direct guy, clear and concise with his answers. Whereas a lot of our Meet a Hubber interviews last up to an hour, this one took only 25 minutes, which really goes to show how efficient he is. 

嘿店提供电商解决方案，通过采访我了解到他们不只是帮助客户建立网站或者提供顾问服务，还从始至终在顾客的身边。

HeyShop are an e-commerce solution provider, and as I realised through the interview, they’re a lot more than just a website builder or a consultant – they’re continually by their clients’ side, from the beginning to the end. 

嘿店和裸心社分享着相似的核心价值，因为我们都认为与人建立长久的联系是至关重要的。嘿店属于裸心社最早的一批租客，与裸心社深度融合。

HeyShop and naked Hub share similar core values, because we both think it’s very important to create a long lasting connection between people. We’re also one of the first tenants here, and so we’re deeply integrated into naked Hub. 

我们的业务也因此获益，已经与其他50家左右入驻裸心社的公司合作，包括GoPro, Pidan和内外，帮助他们建立电商平台。

It’s been great for business as well, having worked with around 50 other naked Hubber companies to help with their e-commerce platforms, including GoPro, Pidan and Neiwai.

嘿店实质上是中文版的Shopify，提供一站式长期电商解决方案。我们不仅负责建站，还提供如何增长线上销量的业务咨询，以及搜索引擎优化、数据分析等服务。

HeyShop is essentially the Chinese version of Shopify. We provide an all-in-one long term e-commerce solution. So we do way more than just build a website, but actually consult on how to increase online sales, and continually provide services like SEO, data analysis etc. 

我们非常注重与我们的客户共同成长。电商需要十分具体的功能，无论网站多么以设计驱动，客户还是会惊叹后台原来可以如此强大。

We really aim to grow with our clients. E-commerce needs very specific functions, so despite how design oriented the sites are, customers are actually really surprised by how functional the backend is. 

起初，我们是个婚礼邀请函网站，名为八音盒，人们可以在网站上创作和发送独特的婚礼邀请。我们创立嘿店不仅是因为八音盒盈利困难，还因为八音盒的用户同时也是众多独立品牌的创始人，问我们能不能为他们的产品创建一个非常酷的移动端网站？

Originally we started as a wedding invitation website, called Wedfairy.com, where people can create and send unique wedding invites. We created Heyshop because, not only was monetisation difficult but, Wedfairy users were also the founders of indie brands and they asked us if we could create cool mobile sites for their products.

我们的第一个客户就是MommyPie，一个韩国儿童品牌。我们用嘿店的服务帮助他们搭建了自己的独立电商和会员系统，使其在众多母婴品牌中脱颖而出。

Our first client was MommyPie, a Korean children’s brand. We helped them build up their online shop and member system, with which they were able to stand out among others.

我相信电商的未来是去中心化。虽然现今大平台拥有最多的流量，但我认为独立的品牌未来会通过创造优秀的品牌与内容来建立他们自己的粉丝基础。

I believe the future of e-commerce will be decentralisation; the big platforms take most of the traffic today, but I believe indie brands will be able to create their own, individual fan bases by creating great brands and content. 

而嘿店正尝试获取客户淘宝与京东的数据分析。通过这些数据，我们可以对客户线上整体表现有清晰的认识，并据此提出个性化建议。

For HeyShop, we’re working on getting the analytics from our customer’s TaoBao and JD stores. With this data, we can get a clearer picture of their overall online performance and advise accordingly.